Pure IP's Platform Strategy that Simplifies Enterprise Communications

Tom Arbuthnot talks to Adnon Dow, Chief Strategy Officer at Pure IP, about consolidating the seven-plus companies acquired over the past five to seven years into one platform, and leveraging a network spanning 80+ countries. Dow explains why enterprises face a UC skills gap, and argues for evolutionary migration on the customer's terms rather than rip-and-replace, with one partner, one platform, one invoice.

Adnon Dow, Chief Strategy Officer, at BCM One discusses Pure IP's strategy for meeting enterprise customers where they are and simplifying the complexity of distributed communications.

• Pure IP's unique assets: a highly experienced team and global network infrastructure spanning 80+ countries

• Addressing the skills gap challenge as enterprises struggle to hire qualified UC specialists

• Consolidating seven acquired platforms into a unified solution

• Meeting customers on their terms with evolutionary migration strategies rather than rip-and-replace

• The focus on customer experience through orchestration, simplification, and seamless automation

• One partner, one platform, one invoice approach to reduce technology sprawl

Thanks to Pure-IP, this video's sponsor, for their continued support of Empowering.Cloud

Chapters

• 0:05 Introductions outside the Pure IP offices
• 0:40 Adnon Dow's background: Cisco, Motorola, Avaya
• 1:19 Four months in: people and network assets
• 1:49 Global footprint across 80+ countries
• 2:51 Consolidating seven acquired companies into one platform
• 3:39 Multi-vendor reality: Microsoft, Cisco and Zoom
• 4:44 Meeting customers where they are, not rip-and-replace
• The enterprise UC skills gap
• 7:02 Orchestration, simplification and observability
• 7:57 Customer feedback and technology sprawl
• 8:45 One partner, one platform, one invoice

Key insights

• Adnon Dow joined Pure IP as Chief Strategy Officer four months before recording, after more than 30 years at Cisco, Motorola and Avaya.
• Dow previously worked with CEO Sandy Preizler at Cisco, Avaya and Motorola over the past two decades.
• Pure IP's two standout assets are a long-tenured team, many with 10 years plus, and network coverage in 80+ countries.
• The private equity-backed group has acquired over seven companies in the last five to seven years, each bringing separate platforms to consolidate.
• Alongside Microsoft Teams, Skype and Operator Connect heritage, Pure IP now also supports Cisco and Zoom, plus virtual and physical on-premises deployments.
• Dow argues enterprises want evolutionary migration on their own terms rather than rip-and-replace moves from on-premises to cloud.
• Enterprises, including banks and professional services firms, struggle to hire and retain UC specialists and want to augment staff through partners.
• CIOs and CTOs want to reduce 'technology sprawl' across carriers and vendors, which Pure IP addresses with one partner, one platform, one invoice.

Insights summarised by AI from the episode transcript, reviewed by the Empowering.Cloud team.